Working at the intersection of art, commerce, and equity.
FOUNDER & CEO
Lauretta Records is an independent music label based in Los Angeles, CA with a unique focus on rebirthing artists and breaking brands into television and film licensing. With song placements stretching from movie trailers, promo spots, television shows, and national commercial campaigns, we believe tv/film is the new radio for music.
TALKING TO THE PEOPLE…
Pasadena Now. “Black Female-Owned Indie Label Creating Space For Undiscovered Pasadena Voices to Be Heard”
LA Downtown News. “Indie Lauretta Records has major-label power”
Other Record Label Podcast. “Lauretta Records”
Opportunity Unknown Podcast. “Pandemic Entrepreneurship”
HerHustle Podcast. “Katrina Frye, Founder of Mischief Managed”
principal consultant, culture shift collective
We are dedicated to creating a positive shift and reframing systems towards a more equitable future for creatives in the workplace.
As a collective of educators and facilitators with over ten years of personal and professional experience around systems change, program creation, workshop training, and executive coaching, we are willing and energized about starting and facilitating hard conversations. With all our work being grounded in a passion for equity and diversity, we begin by developing a shared language.
CO-founder, families for black lives
Over 500 people joined together on Saturday, June 20, 2020, on the Rose Bowl Lawn for a free family-friendly, socially distant, peaceful event in solidarity with Black Lives Matter. Together we sang, danced, mourned, and celebrated what it means to be Black in America. All families were given free Family Protest Kits and postcards created by local artist ByMrsJames (image above.).
ckatrinafrye@gmail.com
All rights reserved by Katrina Frye 2022.